Caitlin Clark's Iowa Homecoming Smashes ESPN Ratings, Left-Wing Podcasters Still Complain
Iowa's own Caitlin Clark returned to her home state Saturday to promote her new Nike shoe and appear on ESPN's College GameDay, drawing the show's biggest audience of the season and its largest October viewership in 40 seasons. The appearance alongside Pat McAfee sparked criticism from two left-leaning podcast hosts, but the numbers tell a different story.
The show averaged 2.9 million viewers, with the final hour featuring Clark drawing 3.7 million. For a state that prides itself on supporting its own, Iowa fans showed up in force for the former Hawkeyes superstar.
Who is criticizing Caitlin Clark's GameDay appearance?
Charlotte Wilder and Madeline Hill, hosts of The Sports Gossip Show, questioned Clark's decision to appear with McAfee and suggested she needs better public relations strategy. The podcast, which averages roughly 7,200 YouTube views across 39 episodes, was previously distributed by the New York Times-owned Athletic before the hosts departed in August.
Wilder brought up McAfee's 2024 comment about Clark, acknowledging she could provide context but choosing not to. The context matters: McAfee was pushing back on claims that fans liked Clark only because she was white, and he argued people should credit her for bringing attention to the WNBA. He apologized, and Clark reportedly accepted that apology.
Has Caitlin Clark addressed racism in the WNBA?
Wilder argued Clark should issue stronger statements condemning racism and threats directed at other players. But Clark has spoken out repeatedly.
In September 2024, she said:
Nobody in our league should be facing any sort of racism, hurtful, disrespectful, hateful comments and threats. Those aren't fans, those are trolls.
In May 2025, she added:
There's no place for that in our game, there's no place for that in society.
And in July 2026, she stated simply:
Harassment, hate, none of that is OK.
Wilder acknowledged these statements but dismissed them as too general, despite Clark explicitly condemning racism and threats.
What has Caitlin Clark meant for the WNBA and Iowa?
Clark's impact on the WNBA extends far beyond her own success. Indiana Fever teammate Kelsey Mitchell earned $1.4 million in salary this season, according to Spotrac, more than her combined earnings over her first eight seasons. Clark's star power grew the league's audience, enabling salaries that benefit all players.
Her new Nike shoe nearly sold out within two hours of release. She represents major brands including State Farm and Gatorade. She is the most popular female athlete on the planet, and Iowa fans know it.
Does Caitlin Clark need better PR?
Wilder suggested Clark could do something for her own PR. The suggestion is difficult to take seriously given Clark's commercial success and massive following. Her GameDay appearance drove millions of viewers to ESPN and promoted her product launch simultaneously.
Meanwhile, the podcast criticizing her averages fewer viewers per episode than a small-town Iowa high school basketball game. If anyone needs PR advice, it might be the podcasters, not Clark.
Iowa understands what Clark has accomplished. She lifted an entire league, built a business empire, and remains a role model for young athletes across the state. She doesn't need to answer to podcasters who can't match her success.