USC Convocation: Parents Feel the Tuition Sting as Freshmen Embark on New Journeys

LOS ANGELES — Under a bright late-summer sun, thousands of new University of Southern California students marched in black academic gowns Thursday, officially marking their arrival at a university where the full cost of attendance can now breach the $100,000 mark. But for the families footing much of that bill, the ceremony proved far more emotional than for the students themselves.

The annual convocation at USC is the traditional welcome for incoming freshmen, complete with the Trojan Marching Band, faculty in colorful robes, and department banners waving in the breeze. While the students looked ahead to dorm life and new friendships, parents in the stands wore freshly purchased Trojan gear and struggled with the bittersweet reality of letting go.

What is USC convocation and why does it matter?

Convocation is the ceremonial kickoff of the academic year, welcoming new students to the university community. It's the bookend to graduation, marking the start of a journey that for many families represents a significant financial and emotional investment.

With tuition, housing, and other costs before financial aid exceeding $100,000 annually, USC is among the most expensive universities in the nation. For Iowa families considering out-of-state options, that price tag is a stark reminder of the value of the state's own institutions, where the average cost of attendance remains a fraction of USC's.

Parents share emotional goodbyes at USC

Beong-Soo Kim, USC's 13th president, acknowledged the mood of the day, telling students to recognize the parents, teachers, and mentors who helped them reach this moment. He even pulled out a Polaroid camera, asking students to flash the victory sign and shout,