Big 12 Media Days: Texas Tech scandal, Deion Sanders, and Iowa State's new era headline Frisco

By John Damon | Just The News Iowa

The 2026 Big 12 Football Media Days kick off Tuesday in Frisco, Texas, bringing together coaches, players, and reporters for two days of previews, predictions, and plenty of controversy. For Iowa fans, the event marks the debut of new Iowa State head coach Jimmy Rogers, who takes the podium for the first time as a Big 12 leader.

The event runs July 7-8 at The Star in Frisco, with live broadcasts on ESPNU from 10 a.m. to 3 p.m. CT, and simulcasts on Big 12 Studios. Day one also airs on ESPN2.

What is the biggest story at Big 12 Media Days?

The Texas Tech gambling scandal dominates the conversation. Red Raiders head coach Joey McGuire faces tough questions about quarterback Brendan Sorsby, who left Texas Tech for the NFL Supplemental Draft only to have the league cancel it. The gambling controversy that erupted last season continues to cast a shadow over the program.

Texas Tech remains the preseason favorite to win the Big 12, but questions linger about quarterback Will Hammond's recovery from ACL surgery. Expect other coaches to be asked about the scandal as well.

How will Deion Sanders respond after a tough season?

Colorado coach Deion Sanders enters year four following a disappointing 3-9 campaign and 1-8 mark in Big 12 play. The post-Shedeur Sanders and Travis Hunter era begins in earnest, but quarterback Julian Lewis showed promise late last season. Sanders will need to convince the media his program is on the right track.

What does Iowa State's new coach bring to the table?

Iowa State's Jimmy Rogers makes his Big 12 Media Day debut after taking over the Cyclones program. Rogers, who previously coached at South Dakota State, brings a reputation for disciplined, physical football. His appearance gives Iowa fans a first look at the direction of the program under new leadership.

Other first-time Big 12 head coaches include Kansas State's Collin Klein, Utah's Morgan Scalley, and Oklahoma State's Eric Morris. Morris brings quarterback Drew Mestemaker, a potential NFL first-round pick, which should draw significant attention.

What about the quarterback battles across the league?

Most Big 12 teams have settled on starters. Kansas State returns Avery Johnson, BYU has Bear Bachmeier, Arizona features Noah Fifita, and Baylor boasts DJ Lagway. But several jobs remain open.

Arizona State is the headliner after Kentucky transfer Cutter Boley battles redshirt-freshman Jake Fette. West Virginia's Scotty Fox Jr. faces competition from Oklahoma transfer Michael Hawkins Jr. Kansas remains undecided between Cole Ballard, Isaiah Marshall, and Chase Jenkins.

How will Arizona State bounce back after a down year?

Kenny Dillingham turned down other coaching opportunities to stay at his alma mater, but the Sun Devils took a step back after reaching the College Football Playoff in 2024. Quarterback Sam Leavitt transferred to LSU, leaving questions under center. Arizona State faces a tough schedule with road games at Texas A&M, Texas Tech, BYU, and Arizona.

What about the Brendan Sorsby controversy at Cincinnati?

Scott Satterfield will face questions about what Cincinnati knew about Sorsby's gambling before he transferred to Texas Tech. As USA TODAY Sports reported in April, Cincinnati was alerted of Sorsby's gambling prior to the 2025 season, but the school denied knowledge last month. The issue continues to raise concerns about oversight and accountability in college athletics.

What will Big 12 Commissioner Brett Yormark address?

Yormark has a packed agenda, including the Sorsby case, the Protect College Sports Act, and potential College Football Playoff expansion. The commissioner's remarks will set the tone for the league's direction amid ongoing turmoil.

What does this mean for Iowa football fans?

For Iowa State supporters, Rogers' debut represents a fresh start. The Cyclones aim to build on recent success under a coach known for developing talent and instilling discipline. Iowa fans should watch for Rogers' philosophy on offense, defense, and recruiting.

For Iowa Hawkeyes fans, the Big 12's drama underscores the stability of the Big Ten, where Iowa competes. The contrast between conference chaos and steady leadership may reinforce the value of Iowa's current conference home.

Frequently Asked Questions

When and where are Big 12 Media Days held?

The event takes place July 7-8 at The Star in Frisco, Texas. Broadcasts run 10 a.m. to 3 p.m. CT on ESPNU and Big 12 Studios, with day one also on ESPN2.

Who is the new Iowa State coach attending Media Days?

Jimmy Rogers, the former South Dakota State head coach, makes his Big 12 Media Day debut for the Cyclones.

What is the Texas Tech gambling scandal about?

Quarterback Brendan Sorsby left Texas Tech for the NFL Supplemental Draft, which was canceled. The controversy involves gambling allegations and questions about what Texas Tech and Cincinnati knew.